Mumbai: Arvind has launched a new corduroy collection called ‘Neo Cord’, by using the same technology used in denim, this debunks the belief that corduroy is a winter fabric. So Arvind’s Neo Cord can be worn in spring/summer as well.
To display the breadth of colors and effects Neo Cord can achieve, the mill tapped Italian garment finishing company Tonello to wash one fabric six ways using no stone, lazer blaze and other eco techniques.
The result is a spectrum of indigo cords that spans navy to steel, clean to distressed. Other styles include distressed corduroy trucker jackets, bombers, western shirts and button-down shirts with yarn dyed checks.
Arvind’s textile business is expected to grow at five to six percent for the quarter. The textile business (denim and fabric) contributes 60 percent to total revenue and the rest is by brands and retail business.
Arvind holds power brands like US Polo, Arrow, Calvin Klein, Tommy Hilfiger, US Polo Assn, Ed Hardy, Hanes, Arrow, Gant and Nautica. The company is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world.