Cover Story to increase its sales

Mumbai: Cover Story, the women-centric fast-fashion brand by Future Retail, has been targeting two fold increase in sales this fiscal. The brand’s sales totaled to Rs 51 crore in the fiscal 2018. Additionally, the brand is also hopeful to break even at Ebitda level (earnings before interest, tax, depreciation, and amortisation) this fiscal.Mumbai: Cover Story, the women-centric fast-fashion brand by Future Retail, has been targeting two fold increase in sales this fiscal. The brand’s sales totaled to Rs 51 crore in the fiscal 2018. Additionally, the brand is also hopeful to break even at Ebitda level (earnings before interest, tax, depreciation, and amortisation) this fiscal.

The brand has presence in Delhi-NCR, Mumbai and Surat. It is also available in various shop-in-shop formats such as Shoppers Stop, Central, Kapsons, Iconic and Sohum. Cover Story was launched to compete with foreign imports such as Zara, owned by Inditex. The Future Group also owns and operates lifestyle stores like Brand Factory, Central, etc.