Austria: Lenzing in partnership with the Spanish technology firm Jeanologia has conducted a study under the banner of “Light Sensitive” to demonstrate the advantages of laser technology when using TENCEL® fabrics. Lenzing has created a technical brochure detailing the technical advantages when using the latest laser laundry technologies in conjunction with the latest TENCEL® fabrics and garments. As Jeanologia has developed as suppliers of sustainable laundry machines and techniques, new opportunities have arisen with TENCEL® fabrics.
Conventionally fashion laundry has been a low-tech industry driven by manual labor and poor environmental standards. However, the apparel industry is moving towards technology – not only to reduce its reliance on workers, but also to drive new product development and new environmental thinking.