Myntra partners with WebEngage

Mumbai: Myntra has decided to make use of the services provided by WebEngage, a Marketing Automation platform to power their user engagement strategy. Myntra will be provided with the technological guidance that is required to boost their on-site user engagement, build personalised brand experiences at a major scale as well as strengthen the user retention strategy. Mumbai: Myntra has decided to make use of the services provided by WebEngage, a Marketing Automation platform to power their user engagement strategy. Myntra will be provided with the technological guidance that is required to boost their on-site user engagement, build personalised brand experiences at a major scale as well as strengthen the user retention strategy. Myntra finally selected WebEngage’s full stack Marketing cloud platform after looking at various options in the market. The platform will help them automate their user intelligently and create a positive increment in conversions.

With the help of this platform, marketers can easily use their business data to create highly effective campaigns run through multiple channels like Email, SMS, Web & Mobile Push, In-App & Browser Messages etc. It includes features like Journey Designer which allows visualisation and creates a complex and powerful lifecycle marketing campaigns for different user segments.