Germany: PrimaLoft, a renowned synthetic insulated apparel brand, has stepped up in giving market an eco-boost by launching ‘Gold Active Insulation Fabric’ made from 45 per cent of post-consumer recycled content.
PrimaLoft Gold is widely considered to be the industry best when it comes to synthetic insulation. Innovations in both synthetic and down insulation are making their way to the market in 2017… Swedish outdoor retailer Haglöfs is said to be the first label to incorporate the latest innovation of PrimaLoft Gold Insulation Active in its Autumn/Winter 2017-18 range.
The ‘Active’ range has a proprietary construction, being designed to allow surplus heat and moisture to escape through the inner and outer fabrics. While keeping the wearer warm, dry and comfortable, the fabric is also said to be stable enough to offer product designers a greater choice of highly breathable stretch shell and liner fabrics, for use in future sports and outdoor ranges.