Ted Baker’s sales up 18%

Mumbai: Luxury brand Ted Baker has reported an 18 per cent jump in sales over the festive trading period. Sales increase was also seen in its online wing, which posted a 35 per cent rise in sales over the same period last holiday season.

Ray Kelvin, Chief Executive of the company said, “Ted Baker has continued to perform well over the Christmas period against a tough trading backdrop. This result reflects the appeal of the brand and the quality of our collections as well as the talent and commitment of our team. The strength of the brand and our multiple channels of distribution leave us well placed to continue the development of Ted Baker as a global lifestyle brand.”

Overall sales growth at the retailer was partly driven by new store openings as it saw a rise in average square footage of 8.5 per cent over the period. This included further concession openings in China and, with its licence partners, its first store in Bahrain and an additional store in Indonesia. The company has stores and outlets in the rest of Europe, US, Canada, Australia, Asia, China, South Africa and the Middle East.