Abercrombie & Fitch appoints new CMO

USA: Mr. Will A. Smith has been appointed as Chief Marketing Officer (CMO) at Abercrombie & Fitch, a leading, global specialty retailer of apparel and accessories for men, women and kids. He will be responsible for creative and digital marketing of the company, which operates over 900 stores across North America, Europe, Asia and the Middle East.
Mr. Smith has previously worked in senior marketing roles at Caleres Inc., formerly known Brown Shoe Company. He has also worked for iconic companies such as Kraft, Atlantic Records, and Liz Claiborne, in various brand marketing roles.