Diesel Partner with Certilogo

Italy: Diesel has set to roll out a new verification tool which aims to authenticate its jeans to fight against counterfeiting by the end of the year.

The denim brand has teamed up with an Italian firm Certilogo to produce a heat-printed QR code label which will be attached to the waistband on all its denim jeans along with the writing “Scan for Authenticity”. Certilogo currently features the Certilogo QR code in brand’s 5-pocket denim, which has been used by customers in more than 70 countries around the world.