Directa Plus & Arvind sign exclusive agreement

Mumbai: Directa Plus, a leading producer and supplier of graphene-based products, has entered into an exclusive collaboration agreement with Arvind, India’s leading textile-to-retail-and-brands conglomerate, to infuse the high-performance benefits of Directa Plus’ G+ graphene-based products into their denim fabrics.Mumbai: Directa Plus, a leading producer and supplier of graphene-based products, has entered into an exclusive collaboration agreement with Arvind, India’s leading textile-to-retail-and-brands conglomerate, to infuse the high-performance benefits of Directa Plus’ G+ graphene-based products into their denim fabrics.

Directa Plus’ graphene-based products can be used in a variety of ways to alter or enhance the properties of conventional denim fabrics, and to produce smart clothing for different purposes and environments. By incorporating G+ products within fabrics and textiles, end-users benefit from the thermal and electrical conductivity and bacteriostatic properties of G+, such as thermal regulation, heat dissipation, energy harvesting, data transmission and no odour effect, the company explains.

Each year Arvind Denim produces over 100 million metres of fabrics and 6 million pairs of jeans. It is amongst a few organisations worldwide with a portfolio of brands that are distinctive and relevant across diverse consumers including Cherokee, Excalibur, Flying Machine, Gant, Levi’s, Nautica, Pier Cardin Paris, Tommy Hilfiger and Wrangler.

 

Over the years, the company has evolved into an IP-led design house with several patented technologies and products to its name. Aamir Akhtar, CEO – Denims, Arvind, believes the collaboration with Directa Plus will further enhance its capabilities in innovation and research and accelerate its transformation into a technology-driven company.