Welspun to promote Egyptian cotton

Mumbai: Welspun India has entered into a co-operation agreement with Cotton Egypt Association (CEA) to promote and market Egyptian cotton products worldwide. Under the agreement, the two organizations will work together to create programmes for promotion of Egyptian cotton logo in the retail markets across the globe. The agreement will also help enhance the complete supply chain of the Egyptian cotton starting from cultivation to the final product, which will also benefit the Egyptian farmer and the industry as a whole.

Welspun will invest a sum of $3 million in a stage wise manner to enhance the supply chain of Egyptian cotton over next few years to support the joint initiatives. The Cotton Egypt Association, post verifying Welspun’s quality and supply chain reliability processes, has granted the company the right to use the Egyptian cotton logo for five years until 2022. Notably, Welspun had undertaken stringent audit and traceability programme to ensure the best product quality that is certifiable, verifiable and auditable.