New Delhi: The Government is taking the following important steps to promote brand image of Indian handicrafts, including Handmade Carpets & other floor coverings, in global markets. The Market Development Assistance (MDA) Grant and Market Access Initiative (MAI) Assistance for participation in Fairs & Exhibitions/Reverse/Buyer-Seller Meet in India & abroad. Assistance for marketing study, branding/International publicity, participation in Fairs & Exhibitions, Buyer-Seller Meet in India & abroad etc. through Marketing and other Scheme. Thematic display and live demonstration of crafts by Master Craftspersons in exhibitions abroad. Organizing Indian Handicrafts & Gifts Fair twice a year besides product specific shows.