China: ISPO Beijing 2017 kicked off at the China national convention centre. More than 500 exhibitors, 83% of them are from China, has taken part in the four-day-long event which offers a face-to-face communication platform for the Asian sporting industry. Rest of the exhibitors are from Europe, the United States, and the Asian-Pacific region. Around 728 brands had represented during the event. Extensive and informative supporting program with more than 50 lectures, panel discussions, and events was organized during the event.