France: MOA has decided to open 50 new stores across Europe. The retailer is currently operating 165 branded stores internationally. It recently opened two stores in Belgium’s capital, Brussels, which eventually turned out to be successful for MOA to plan another two in March, one in Brussels and one in Charleroi. The brand also reached to Russia in 2016 by opening 8 stores with a local master franchisor, while entry into Bulgaria is on the cards for 2017. MOA generated revenue of € 29 million, equivalent to a € 50 million sales volume, and to a 20 per cent growth over 2015, in latest fiscal.