Myntra acquires Pretr

Mumbai: Myntra has recently acquired Pretr, a home-grown omni channel fashion platform in a bid to extend its push towards establishing the brand as a retailer across channels. Flipkart-owned fashion retailer believes that this acquisition will enable the e-retailer to build omnichannel partnerships with brands on its marketplace and provide a comprehensive solution to retailers to enhance their own omnichannel journey. Mumbai: Myntra has recently acquired Pretr, a home-grown omni channel fashion platform in a bid to extend its push towards establishing the brand as a retailer across channels. Flipkart-owned fashion retailer believes that this acquisition will enable the e-retailer to build omnichannel partnerships with brands on its marketplace and provide a comprehensive solution to retailers to enhance their own omnichannel journey. The company is looking to collaborate with 50 such strategic brands in the next one year across all their stores and that will enable us (Myntra’s private fashion labels) to deliver the most unmatched and unseen in-shop experience to our customers